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How to Find Your Podcast’s Ideal Audience?

How to Find Your Podcast’s Ideal Audience?

So, let’s say you’ve already read yesterday’s post on refining and defining your “why” for creating a podcast. Now, let’s talk about your “who.” Who is your podcast for? There’s got to be a specific audience in mind.

They say if you’re aiming at creating something for everyone, then you’re going to be ineffective at reaching anyone.

So, let’s get focused on our audience today.

Defining Your Niche

Defining your niche, that specific topic or theme or area of focus that your podcast will cover, is going to be a big part of figuring out who your audience is. So, what is your message and who needs this message?

A well-defined niche allows you to create content that provides immense value to a particular group of listeners. For example, with the Ordered Chaos Club podcast that I’m soon to create, my broad niche is Christian creatives, right? Those who are living with Christ at the center but want to do so embracing their creativity.

However, that’s still a fairly wide target. To refine it further, I might even need to narrow it down to a specific type of creator. But you know what? I think I want to reach a broad audience of creatives. But maybe it’ll be narrowed down to an age range.

Personally, I’ve been thinking maybe my target is millennials and the next generation.

The more focused your niche, the easier it will be to attract and grow a dedicated audience because they hear their needs being spoken directly to.

Creating an Audience Avatar

When you develop your audience, an avatar might be a good way to go. Defining who these people are helps you come up with a crystal clear picture of who your ideal listener is. We call those audience avatars.

So, what are their demographics? What’s their age? Their gender? Where do they live? What are their interests? What do they care about? What are their beliefs? What challenges do they face? Or are there pain points in life? What do they want? What are their goals? Where do they hang out online?

The more detailed you can get, the better. Give your audience avatar a name and then go ahead and picture them. Maybe even create an image for them and a whole back story to make them truly come alive.

For example, for the Ordered Chaos Club, let’s say, my audience avatar could be “Creative Carol” who’s a 35-year-old millennial, a mother of two who feels pulled between her creative passions and the responsibilities of home and work. She wants community and practical strategies to nurture her gifts.

So, I would craft messages with her in mind, and you would do the same with your niche. Defining that audience avatar will help you do that. You can then tailor your content and messages to speak directly to their needs.

  • What deep questions are they asking?
  • What stories, tips, or resources would provide clarity or solutions for the things that they’re after?

For example, for Creative Carol, I may create episodes on:

  • Overcoming creative blocks as a busy mom
  • Nurturing your creative identity as a child of God
  • Practical time management tips for creators
  • Interviews with creators who inspire spiritual and artistic growth

Reaching Your Audience

It’s important to consider the format as well, the language that you use, even the distribution channels. What would be best to reach and engage your specific audience? The platforms and the mediums your audience frequent should influence where you publish and promote your episodes. We’ll talk about that more in the distribution and publishing conversations.

Getting hyper-focused on your niche and doing that deep work to truly understand your audience will enable you to create a podcast that truly impacts folks.

Your listeners will feel seen, heard, and understood, and they will keep coming back for more. Trust me.

So, get to niching. Refine and define your target audience. Speak directly to their needs and strategically get your message in front of them. That is truly the recipe for podcast success. Tomorrow we will move on to Part 3 of this blog series on Content planning for your podcast.

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Should We Wait for God’s Voice or Walk in Faith?

Should We Wait for God’s Voice or Walk in Faith?

Almost 10 years ago, I donated a kidney.

There was a co-worker who found that he had kidney disease and it was advancing rapidly. We weren’t especially close, and when the invite came through to join a Facebook group that was entitled, Chuck needs a life-saving kidney, I almost immediately disregarded the invite. But then I felt convicted that I should at least pray about whether or not I should consider donating. So, I accepted the invite to the group. I had noticed that there were a few thousand people in this group. Surely, one of them was more closely related or more appropriately suited to do this. After all, I’m married with two kids and I have to be concerned about their well-being and future.

So I went to prayer and I wish I could say that I heard a very clear “yes” from the Lord. I didn’t, but all I got was a question… What Would Jesus Do? I was getting the lesson for this post…When you don’t have a specific “yes,” just keep walking in the way that Jesus would.

It was clear that this is the type of thing that Jesus would say “yes” to. I talked it over with Lariza, my wife, and we determined that if this wasn’t going to be a thing that would really greatly negatively impact our family, that I could continue to explore it.

And so that I did. I took the first test and as I was going, I was praying.

“Jesus, is this what you want for me to do? Please redirect me if this isn’t from you. Show me a different way if this is not your way for me.”

And the first test passed. The second test showed that I was a match. And the following test showed that I was healthy enough, including my psych evaluation.

Everything was lining up and Jesus was quiet. So in his silence, I simply decided to be obedient to what the way of Jesus would be, even though I did not have a specific “yes” for this situation.

It’s interesting to me that so many of us are okay with making so many decisions without Jesus and his leadership. We don’t ask him whether or not we should open the refrigerator when we’re hungry. We don’t wait and pray whether or not we should use the upstairs bathroom or the downstairs bathroom when we need to relieve ourselves. So why is it when there’s certain decisions that are scary to us, that seem huge, that we are so afraid to move forward without having direct instructions on that is what we should do? So instead we do nothing and call it waiting on the Lord. The truth is, God has already given us our instructions to move forward.

Yes, many, many places, God says, “Wait on the Lord and renew your strength.”

But even more than that, the resounding instructions from God’s Word are, “Fear not, go, I am with you.”

“Fear not, go, I am with you.”

What if we applied that to all of our daily activity that we’re doing with the heart of worship for God?  “Fear not, go, I am with you.” As we look at Scripture, there’s one significant place where God’s people were commanded to wait. And that was upon the anticipation of the Holy Spirit in Acts. They were told to wait for the helper. But once the helper came, they were lit up. The gospel began to pour out of them and they split up, divided themselves throughout the known world, preaching and teaching according to God’s instructions.  Those same instructions applied to us all,

Matthew 28:19-20

19 Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, 20 and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”

Why do we still need an additional go-ahead for each and every big move? Yes, we should pray. Yes, we should walk in wisdom, but we should be continually moving forward in that which we already know. We should not be sitting still but moving forward as we are waiting for Him to instruct us further, redirect us, or maybe even stop us.

This concept is a foundational one for the inception of the Ordered Chaos Club. It began simply as my desire to express this reality that creatives need to be more Christ-centered and that the church needs to be more creative. But it continues to evolve and God continues to speak truth and direction into it, rather than me simply waiting to hear the whole vision before I begin.

Sometimes we just need to go. So the question is, what is our default posture? Are we simply sitting and waiting for God to give us more direction? Or are we already going forward based on the last thing that the Father spoke to us?

I believe those in movement in the direction that they believe are those who are truly being faithful. Let us wait while we walk.

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Why Do We Need Help To Reach Our Full Potential?

Why Do We Need Help To Reach Our Full Potential?

The Need for Accountability

In recent years, I’ve come to realize that where I lack accountability, I soon exhibit a lack of discipline. It’s a sobering revelation, but I suspect I’m not alone in this experience. When I examine God’s commands for His people, I see a strong emphasis on unity and togetherness. Repeatedly, Scripture calls for people to operate not alone, but in pairs or groups intertwined.  

At one point, I believed this focus was solely about the joy of community or safeguarding against the enemy’s isolating work in our lives. While these are certainly true, I’ve come to understand an additional, vital aspect: the immense value of accountability. Living amongst fellow sojourners highlights areas where we might have deceived ourselves into thinking we’ve “arrived” as disciples. It’s easy to let discipline slip and stall our growth when you’re the only one evaluating your progress. The personal shortcuts and lies we tell ourselves are endless.

Discipleship Demands Discipline

Interestingly, the words “disciple” and “discipline” share the same Latin root, “discipulus,” meaning “student” or “learner.” This connection underscores an important truth: being a disciple inherently involves discipline. Therefore, the idea of an “undisciplined disciple” is an oxymoron. True discipleship requires ongoing training and self-control guided by accountability.

If you think there’s a point where you no longer need others to spur you on, to hold you accountable in order to grow as a disciple and maintain discipline, you’re deluding yourself. Even the world echoes this wisdom – observe the elites who have mastered their crafts. Tom Brady still has a quarterback coach. Boxing greats like Mike Tyson and Muhammad Ali had trainers. Serena Williams and Tiger Woods also have coaches. It may seem strange that those at the highest levels still need training and accountability, but it’s their humility in recognizing this perpetual need that ensures their greatness. The arrogance to believe we can grow without accountability breeds the same pride that precedes a fall.

Embrace The Identity

As Paul compares in 1 Timothy 4:7-8, “Train yourself for godliness; for while bodily training is of some value, godliness is of value in every way, as it holds promise for the present life and also for the life to come.” Just as no elite athlete still trains alone, let us too embrace our identity as disciplined disciples. Let us establish discipline around the creative crafts our Creator has entrusted to us, moving forward steadily each day toward increasing mastery. For as Hebrews 12:11 reminds, “All discipline seems painful at the moment, but later it yields the peaceful fruit of righteousness to those who have been trained by it.” While challenging, profound and lasting rewards await those who persevere.   

This perpetual need for discipline in God’s word was part of my motivation for the Five by the Fire Podcast. I knew I needed to engage with Scripture daily and extract its truths to spur my own growth as a disciplined disciple. This desire also sparked the Ordered Chaos Club blog – though the Five by the Fire podcast has been reduced now to weekly episodes, the daily blog still keeps me grounded, reflecting on my creative journey while aiming to lead others to do the same. Yet I know there will be seasons when the momentum wanes and the consistent practice feels arduous rather than life-giving. In those times, the commitment of this accountability community will be invaluable, motivating me to persevere in the mutually beneficial work of diving into Scripture.

So I invite you: What is your creative craft, the work God has called you to produce? Discover it, then build discipline around it through the support of community accountability. Understand that like the elites, you never truly “arrive”, but the eternal impact you can have through remaining a disciplined disciple is immeasurable.

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