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Why Start a Podcast? Uncovering Your Driving Force

Why Start a Podcast? Uncovering Your Driving Force

I love podcasts – listening, watching, and creating them. It’s no surprise if you recognize my enthusiasm for communication in general. However, I understand that not everyone shares the same excitement. Nevertheless, as Christ-centered creatives, we all share a common need: finding effective ways to communicate the message the Lord has called us to share with the world. Whether through visual arts, music, or verbal expression via video or audio, podcasting can be a powerful tool.

Over the next few blog posts, I’ll explore some important considerations when creating a successful podcast. Just this morning, I had an great conversation with a brother in christ who felt a strong stirring to communicate a specific message through podcasting. His clarity of purpose left me inspired as he conceived his podcast idea.

Let’s begin with the most fundamental step: Start with your “why.”

Simon Sinek, a renowned author, popularized this concept of identifying your driving force.

When challenges arise, confusion sets in, or motivation wanes, revisiting your “why” will help you regain focus, steady your footing, and propel you forward.

Identifying your “why” is truly the cornerstone of your podcast. Why do you want to start this podcast in the first place? Why not choose a different format, create visual art, or start a blog? What’s the purpose of your podcast? What core message or theme are you trying to convey? What is the driving force behind your desire to share this message? Are you aiming for faith-based discussions, interviews with Christian creatives (like my upcoming Ordered Chaos Club podcast), sharing sermons, delving into Bible studies, or simply having heartfelt conversations with friends?  Is it to inspire, uplift others, or communicate something specific? Is it to promote your business? To disseminate information on a topic?

 Whatever your “why” is, it will help you uncover the core message or theme you’re truly about. This clarity of purpose will sustain you. Clearly defining your purpose will help you stay focused and consistent with your content. Trust me, as you progress in your podcast journey, you’ll face temptations to quit. Around episodes seven or eight, you might start questioning, “Is this working? It’s not as fun as I thought. Why am I doing this?” That’s when you’ll need to revisit your “why.” If it’s truly important to you and you persevere, your “why” will resonate with your target audience, too. When your audience understands your “why,” they’ll keep returning for that very thing that resonates with them. (And we’ll discuss your audience in the tomorrow’s post.)

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Creating Family Space

Creating Family Space

Joyous shouts.
Brisk wind blowing in the 70-degree air.

Smiles and a pair of spinning wheels attached to a long pair of handlebars. This is the scene on this Wednesday evening, the day prior to my birthday, sitting outside while my son, Matteo enjoys his scooter. It’s the simple beauty of moments like this that I don’t stop and absorb enough.
I spend so much time and energy being a content creator of all kinds. I create podcasts, blogs, websites, films, and songs. But what I feel like God has been calling me to this year is not content creation as much as creating space.

The understanding of creating space has always been something that I’ve struggled with. Because where I see space, it’s something that I just fill up with other things that help me move the ball further down the field. Usually, when I think about creating space, I’m thinking about giving myself margin, allowing space to rest, just like you leave space on the edges of a piece of paper as you’re writing. That is the same thing that God encourages us to do with our lives – create space on the edges and not live everything up to that line.
But even more than that, this year God’s made it clear that I need to create space not just for rest but space for family. Now I have a certain amount of time set aside in my calendar to make sure that I am present with my family. But the truth is, even in those times that I’m present, there’s still so much of my mind that isn’t present. That is off mentally creating, doing the next project in my head, thinking about the next blog, thinking about the next podcast episode.

I was watching something this past week about Deshaun Watson of the Cleveland Browns and the way that he’s been trying to prepare, I think, to start the season. And they said something that I had not thought about. One of the reporters reflected on being impressed about the way Deshaun is taking mental reps with the first team. That means that he’s not out there throwing passes and getting actual practice going, but he’s thinking through the process as they’re doing this whole simulated play.
And that makes me think, while I’m getting time, creating space for my family, how much of that time am I spending taking mental reps for the other things that I know I want to accomplish? While I’m sitting here with my son, even right now, I’m recording this blog. While I sit on the couch and watch a show with my daughter, sometimes I’ll be thinking through the next episode, taking mental reps of what I’ll record next.

I don’t think that I’m alone in this issue, especially amongst fellow Christian creatives. When you marry purpose with creativity, it oftentimes feels like a constant barrage of creative thoughts moving things forward towards that purpose. That’s the chaos that I often recognize in my mind, which is crying out for God to bring order.
And this, I believe, is a part of how God is wanting to bring order in mine and in your mind. Through creating space, not just physically, but mentally.

Are you giving your mind space to rest, space to engage truly and intentionally with those that you care about? Space to focus on your relationship with God? Don’t just go through the motions. Don’t just sit in the room. Don’t just do the thing, but ensure you create mental and physical space to do and be all that God’s called you to be today.

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Are Your Creative Thoughts Captive to Christ?

Are Your Creative Thoughts Captive to Christ?

“You cannot keep birds from flying over your head but you can keep them from building a nest in your hair.” – Martin Luther

Having a wild, creative nature is a beautiful thing. Consider icons like Frida Kahlo or Pablo Picasso. These individuals embodied a wildly creative mindset. But I wonder, to what degree did they have to develop leadership for that creativity to get the most out of it?

Imagine if Steve Jobs never focused on developing the iPod, or if Einstein never honed his thoughts on relativity. What if Frida never dedicated herself specifically to her craft with her brush?

I believe our most impactful creative works lie on the other side of our most intentional decisions regarding our creative thoughts. It is through this thought work—this warfare on the battlefield of our mind—that we achieve victory. Jesus reminds us that we can hold every thought captive and make it obedient to Christ.

This is the heart of meditation that I am drawn to—not necessarily the act of emptying your mind, but the act of deciding what your mind will dwell on. Many Eastern and New Age meditations talk about an emptiness of mind during meditation. However, as I explored these practices to quiet my mind, I realized that the actual work involves focusing my mind on specific things. Instead of dwelling on random thoughts, my mind focuses on the environment and being present, rather than on the thoughts that tend to occupy it.

This realization has shown me that meditation is not about emptiness, but about fullness. It’s about what your mind is filled with. What your mind is filled with in each moment determines your focus. That focus, that mental dwelling, is what you are giving your peace, your heart, and in many senses, your future.

Instead of trying to keep my mind empty for peace, I want to dwell, focus on, and stay filled with Christ and the thoughts He would have me meditate on. To chew on, to ruminate over, to remain abiding and dwelling in Him for all of my days.

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