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Why Start a Podcast? Uncovering Your Driving Force

Why Start a Podcast? Uncovering Your Driving Force

I love podcasts – listening, watching, and creating them. It’s no surprise if you recognize my enthusiasm for communication in general. However, I understand that not everyone shares the same excitement. Nevertheless, as Christ-centered creatives, we all share a common need: finding effective ways to communicate the message the Lord has called us to share with the world. Whether through visual arts, music, or verbal expression via video or audio, podcasting can be a powerful tool.

Over the next few blog posts, I’ll explore some important considerations when creating a successful podcast. Just this morning, I had an great conversation with a brother in christ who felt a strong stirring to communicate a specific message through podcasting. His clarity of purpose left me inspired as he conceived his podcast idea.

Let’s begin with the most fundamental step: Start with your “why.”

Simon Sinek, a renowned author, popularized this concept of identifying your driving force.

When challenges arise, confusion sets in, or motivation wanes, revisiting your “why” will help you regain focus, steady your footing, and propel you forward.

Identifying your “why” is truly the cornerstone of your podcast. Why do you want to start this podcast in the first place? Why not choose a different format, create visual art, or start a blog? What’s the purpose of your podcast? What core message or theme are you trying to convey? What is the driving force behind your desire to share this message? Are you aiming for faith-based discussions, interviews with Christian creatives (like my upcoming Ordered Chaos Club podcast), sharing sermons, delving into Bible studies, or simply having heartfelt conversations with friends?  Is it to inspire, uplift others, or communicate something specific? Is it to promote your business? To disseminate information on a topic?

 Whatever your “why” is, it will help you uncover the core message or theme you’re truly about. This clarity of purpose will sustain you. Clearly defining your purpose will help you stay focused and consistent with your content. Trust me, as you progress in your podcast journey, you’ll face temptations to quit. Around episodes seven or eight, you might start questioning, “Is this working? It’s not as fun as I thought. Why am I doing this?” That’s when you’ll need to revisit your “why.” If it’s truly important to you and you persevere, your “why” will resonate with your target audience, too. When your audience understands your “why,” they’ll keep returning for that very thing that resonates with them. (And we’ll discuss your audience in the tomorrow’s post.)

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