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How to Find Your Podcast’s Ideal Audience?

How to Find Your Podcast’s Ideal Audience?

So, let’s say you’ve already read yesterday’s post on refining and defining your “why” for creating a podcast. Now, let’s talk about your “who.” Who is your podcast for? There’s got to be a specific audience in mind.

They say if you’re aiming at creating something for everyone, then you’re going to be ineffective at reaching anyone.

So, let’s get focused on our audience today.

Defining Your Niche

Defining your niche, that specific topic or theme or area of focus that your podcast will cover, is going to be a big part of figuring out who your audience is. So, what is your message and who needs this message?

A well-defined niche allows you to create content that provides immense value to a particular group of listeners. For example, with the Ordered Chaos Club podcast that I’m soon to create, my broad niche is Christian creatives, right? Those who are living with Christ at the center but want to do so embracing their creativity.

However, that’s still a fairly wide target. To refine it further, I might even need to narrow it down to a specific type of creator. But you know what? I think I want to reach a broad audience of creatives. But maybe it’ll be narrowed down to an age range.

Personally, I’ve been thinking maybe my target is millennials and the next generation.

The more focused your niche, the easier it will be to attract and grow a dedicated audience because they hear their needs being spoken directly to.

Creating an Audience Avatar

When you develop your audience, an avatar might be a good way to go. Defining who these people are helps you come up with a crystal clear picture of who your ideal listener is. We call those audience avatars.

So, what are their demographics? What’s their age? Their gender? Where do they live? What are their interests? What do they care about? What are their beliefs? What challenges do they face? Or are there pain points in life? What do they want? What are their goals? Where do they hang out online?

The more detailed you can get, the better. Give your audience avatar a name and then go ahead and picture them. Maybe even create an image for them and a whole back story to make them truly come alive.

For example, for the Ordered Chaos Club, let’s say, my audience avatar could be “Creative Carol” who’s a 35-year-old millennial, a mother of two who feels pulled between her creative passions and the responsibilities of home and work. She wants community and practical strategies to nurture her gifts.

So, I would craft messages with her in mind, and you would do the same with your niche. Defining that audience avatar will help you do that. You can then tailor your content and messages to speak directly to their needs.

  • What deep questions are they asking?
  • What stories, tips, or resources would provide clarity or solutions for the things that they’re after?

For example, for Creative Carol, I may create episodes on:

  • Overcoming creative blocks as a busy mom
  • Nurturing your creative identity as a child of God
  • Practical time management tips for creators
  • Interviews with creators who inspire spiritual and artistic growth

Reaching Your Audience

It’s important to consider the format as well, the language that you use, even the distribution channels. What would be best to reach and engage your specific audience? The platforms and the mediums your audience frequent should influence where you publish and promote your episodes. We’ll talk about that more in the distribution and publishing conversations.

Getting hyper-focused on your niche and doing that deep work to truly understand your audience will enable you to create a podcast that truly impacts folks.

Your listeners will feel seen, heard, and understood, and they will keep coming back for more. Trust me.

So, get to niching. Refine and define your target audience. Speak directly to their needs and strategically get your message in front of them. That is truly the recipe for podcast success. Tomorrow we will move on to Part 3 of this blog series on Content planning for your podcast.

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Why Start a Podcast? Uncovering Your Driving Force

Why Start a Podcast? Uncovering Your Driving Force

I love podcasts – listening, watching, and creating them. It’s no surprise if you recognize my enthusiasm for communication in general. However, I understand that not everyone shares the same excitement. Nevertheless, as Christ-centered creatives, we all share a common need: finding effective ways to communicate the message the Lord has called us to share with the world. Whether through visual arts, music, or verbal expression via video or audio, podcasting can be a powerful tool.

Over the next few blog posts, I’ll explore some important considerations when creating a successful podcast. Just this morning, I had an great conversation with a brother in christ who felt a strong stirring to communicate a specific message through podcasting. His clarity of purpose left me inspired as he conceived his podcast idea.

Let’s begin with the most fundamental step: Start with your “why.”

Simon Sinek, a renowned author, popularized this concept of identifying your driving force.

When challenges arise, confusion sets in, or motivation wanes, revisiting your “why” will help you regain focus, steady your footing, and propel you forward.

Identifying your “why” is truly the cornerstone of your podcast. Why do you want to start this podcast in the first place? Why not choose a different format, create visual art, or start a blog? What’s the purpose of your podcast? What core message or theme are you trying to convey? What is the driving force behind your desire to share this message? Are you aiming for faith-based discussions, interviews with Christian creatives (like my upcoming Ordered Chaos Club podcast), sharing sermons, delving into Bible studies, or simply having heartfelt conversations with friends?  Is it to inspire, uplift others, or communicate something specific? Is it to promote your business? To disseminate information on a topic?

 Whatever your “why” is, it will help you uncover the core message or theme you’re truly about. This clarity of purpose will sustain you. Clearly defining your purpose will help you stay focused and consistent with your content. Trust me, as you progress in your podcast journey, you’ll face temptations to quit. Around episodes seven or eight, you might start questioning, “Is this working? It’s not as fun as I thought. Why am I doing this?” That’s when you’ll need to revisit your “why.” If it’s truly important to you and you persevere, your “why” will resonate with your target audience, too. When your audience understands your “why,” they’ll keep returning for that very thing that resonates with them. (And we’ll discuss your audience in the tomorrow’s post.)

Did you enjoy this episode?

Check out yesterday’s post and consider subscribing to receive these daily or weekly.
For more inspirational content check out FreedomStoryPodcastNetwork.com