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How to Find Your Podcast’s Ideal Audience?

Jun 14, 2024 | Business, Creativity, How To, Leadership

So, let’s say you’ve already read yesterday’s post on refining and defining your “why” for creating a podcast. Now, let’s talk about your “who.” Who is your podcast for? There’s got to be a specific audience in mind.

They say if you’re aiming at creating something for everyone, then you’re going to be ineffective at reaching anyone.

So, let’s get focused on our audience today.

Defining Your Niche

Defining your niche, that specific topic or theme or area of focus that your podcast will cover, is going to be a big part of figuring out who your audience is. So, what is your message and who needs this message?

A well-defined niche allows you to create content that provides immense value to a particular group of listeners. For example, with the Ordered Chaos Club podcast that I’m soon to create, my broad niche is Christian creatives, right? Those who are living with Christ at the center but want to do so embracing their creativity.

However, that’s still a fairly wide target. To refine it further, I might even need to narrow it down to a specific type of creator. But you know what? I think I want to reach a broad audience of creatives. But maybe it’ll be narrowed down to an age range.

Personally, I’ve been thinking maybe my target is millennials and the next generation.

The more focused your niche, the easier it will be to attract and grow a dedicated audience because they hear their needs being spoken directly to.

Creating an Audience Avatar

When you develop your audience, an avatar might be a good way to go. Defining who these people are helps you come up with a crystal clear picture of who your ideal listener is. We call those audience avatars.

So, what are their demographics? What’s their age? Their gender? Where do they live? What are their interests? What do they care about? What are their beliefs? What challenges do they face? Or are there pain points in life? What do they want? What are their goals? Where do they hang out online?

The more detailed you can get, the better. Give your audience avatar a name and then go ahead and picture them. Maybe even create an image for them and a whole back story to make them truly come alive.

For example, for the Ordered Chaos Club, let’s say, my audience avatar could be “Creative Carol” who’s a 35-year-old millennial, a mother of two who feels pulled between her creative passions and the responsibilities of home and work. She wants community and practical strategies to nurture her gifts.

So, I would craft messages with her in mind, and you would do the same with your niche. Defining that audience avatar will help you do that. You can then tailor your content and messages to speak directly to their needs.

  • What deep questions are they asking?
  • What stories, tips, or resources would provide clarity or solutions for the things that they’re after?

For example, for Creative Carol, I may create episodes on:

  • Overcoming creative blocks as a busy mom
  • Nurturing your creative identity as a child of God
  • Practical time management tips for creators
  • Interviews with creators who inspire spiritual and artistic growth

Reaching Your Audience

It’s important to consider the format as well, the language that you use, even the distribution channels. What would be best to reach and engage your specific audience? The platforms and the mediums your audience frequent should influence where you publish and promote your episodes. We’ll talk about that more in the distribution and publishing conversations.

Getting hyper-focused on your niche and doing that deep work to truly understand your audience will enable you to create a podcast that truly impacts folks.

Your listeners will feel seen, heard, and understood, and they will keep coming back for more. Trust me.

So, get to niching. Refine and define your target audience. Speak directly to their needs and strategically get your message in front of them. That is truly the recipe for podcast success. Tomorrow we will move on to Part 3 of this blog series on Content planning for your podcast.

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